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Discount Wedding Dresses UK

A bride asked me recently what the catch was with buying discounted wedding dresses online. “It all sounds too good to be true” were her words. At first I was surprised that she thought there was a catch then I realised that having been in the business for years I was taking my own knowledge for granted. Once I explained the pricing process she gave me a rye smile and said “So I really can get a bargain online without compromising on quality”. Yes, Yes.

Talking to her reminded me that buying a wedding dress is, for most brides, a new experience and maybe there are many more brides who just needed to be given a little insider knowledge to realise the fantastic price savings they can make online.

Here is a general overview of how the High Street puts a price their gowns.

The manufacturer produces the dresses usually in a country where labour costs are relatively low; China, India etc. They sell the dresses to wholesalers in the USA Europe or Australia who then put their label on the dresses.

Each Label wholesaler, you know the names, then hike the price and distribute the gowns to their preferred high street outlets with recommended retail price guidelines. They do not want to create competition between their outlets so price cutting is frond upon.

The high street now marks up the price to the recommended retail price to cover their costs and make a profit. There is nothing wrong with any of that; it’s the way business works. So how come online retailers can discount their wedding gowns so much?

There are two areas where online distributors can make you huge savings. First they can cut out the middleman and buy directly from the manufacturer; the down side to this is that you don’t get a label to boast about. The second saving comes from the fact that online overheads are very low compared to running and staffing a high street store. There is a third and not quite so obvious saving which is made from transport and handling costs. Online dresses may only be transported once from the manufacturer directly to your door whereas a High Street dress is handled two or three times before you receive it. Naturally you can still buy designer labels online but the price will still reflect their higher over heads.

The message here is that you don’t have to compromise on quality when you buy online; the price savings are due to lower overheads.

Bridezone - Discount Wedding Dresses UK

The cost of hosting a wedding has become astronomical and yet every bride deserves to have her special day without enduring undue financial pressure. So how does she balance that once in a life time “princess” feeling with a realistic budget?
It is vital for every bride that she looks and feels like a million dollars; this is her day and nothing but the best will do. To this end the single most important wedding expenditure must be the wedding dress and yet the smart bride does not have to spend a fortune to be the belle of the ball.
The truth is that every high street retailer mark up wedding dresses by huge amounts in order to cover their overheads and make a profit. Nothing wrong in that except you don’t have to be the one shelling out over the odds to make their lives easier.
If telling everyone you bought your dress in a certain high street shop or boasting about a certain designer is worth paying twice the price then go right ahead. In today’s economic climate the smart bride is proud of getting the best quality for the best price. Gone are the days of spending money for the sake of it; no today’s bride wants a quality gown at a sensible price. She is cutting out the high street middleman and buying from reputable online distributors who pass on the savings made by having much lower overheads. The choice online is vast with both new and sample dresses available at low, low rates. Before you rush out and place an order in you local boutique check out the bargains right here at your fingertips. Happy hunting for through hundreds of discount wedding dresses available in our online store

Bridezone – Discount Wedding Dresses UK.